How to choose the right estate agent
The process of buying or selling a property can be both exciting and overwhelming. To ensure a smooth and successful transaction, choosing the right estate agent is crucial.
The process of buying or selling a property can be both exciting and overwhelming. To ensure a smooth and successful transaction, choosing the right estate agent is crucial.
With countless options available, it can be challenging to make an informed decision. In this blog, we will discuss the key factors to consider when selecting an estate agent, including recommendations, online reviews, marketing strategies, communication, and a comprehensive list of questions.
1. Start with Recommendations:
One of the most reliable ways to find a reputable estate agent is through recommendations from friends, family, or colleagues who have recently bought or sold a property. Seek their honest opinions and experiences with different agents. Additionally, consider local community groups or online forums where you can ask for recommendations based on specific needs and preferences. Our advice would be to know who you are dealing with, as we have mentioned when choosing a solicitor, the same applies here, you want to make sure you are dealing with the person you have been recommended, and not get passed around from department to department.
2. Look at Google Reviews:
In this digital age, online reviews have become a powerful tool when evaluating everything, not just estate agents. Take the time to explore various property review websites and social media platforms to read what previous clients have said about their experiences. Look for consistency in positive feedback, professionalism, and successful transactions. Be wary of agents with frequent negative reviews or unresolved complaints.
3. Marketing is Vital in Achieving the Best Price:
A crucial factor in attracting potential buyers or sellers is the estate agent's marketing strategy. Look for agents who demonstrate a strong online presence and utilise different channels, such as professional photography, virtual tours, or social media promotion. A proactive and innovative marketing approach will help attract a larger pool of potential buyers or sellers, ultimately increasing your chances of achieving the best price for your property. On top of the above, we use letters and leaflets to connect with the local neighbourhood and have access to innovative software helping us reach those buyers that are ready and actively looking for homes in your area.
4. Communication is Key:
Effective communication is a vital aspect of any successful relationship, including the one with your estate agent. In our combined 30 years of doing this, we have found this to be the biggest gripe when dealing with estate agents. Assess the agent's responsiveness, availability, and approachability during the initial interactions. A good agent should be proactive in providing regular updates, promptly returning phone calls and emails, and keeping you informed throughout the buying or selling process. We have found WhatsApp has been a game-changer for this, making it straightforward to communicate. Saying that it is good to have a variety of lines of communication, including the good old phone call.
5. Each company you speak with may well quote a variety of selling fees for their services. We’re firm believers that you get what you pay for, so don’t be afraid to ask what they are doing to justify their fee that potentially others aren’t. Are they going to help negotiate your purchase? Is it a more premium marketing package? Will I get more exposure with their approach? Often, by cutting these corners, the lowest fee agent can work out the most expensive.
6. Follow-up questions:
By now you should have plenty of information about all the estate agents and their strategies, you may have some questions still, so don’t be afraid to go back and ask the agent if you are unsure about anything. If you have any questions for us, you can ask them via the market appraisal link we sent you, or feel free to pick up the phone and we can talk it through.
Ultimately, choosing the right estate agent can significantly impact the success of your property transaction. By following these guidelines, you can make an informed decision based on recommendations, online reviews, the agent's marketing strategies, communication skills, and your list of questions. Remember to take your time, gather as much information as possible, and most importantly trust your instincts in the selection process. By doing so, you'll enhance your chances of working with a trustworthy, reliable, and skilled estate agent who will assist you throughout your property journey.
We are easily reachable on our WhatsApp on the link below, so feel free to contact the team if you have a question.
