Testing the market - how to soft launch your property before committing to going live on the portals
If you are about to put your home on the market, read this article before you go live with your property launch!
You can list your house only once for the first time. Once on the market, after the first 4 weeks, this is when you will see the initial interest decrease and activity will become more sporadic. It will then become more likely you will have to look at your pricing strategy to get more interest in your property. There is so much information available to buyers on the property portals, that they will be able to see your property’s history listed online and can provide a buyer leverage if they were to make an offer on your home. So why not consider a soft launch...
What is a soft launch?
A soft launch is a more discreet approach to marketing your home, where it primarily focuses on your current active database without broadcasting on Rightmove or Zoopla. There are a couple of benefits to this:
1) a prospective buyer will see your home before it is advertised to the public, therefore they may pay a premium price to stop it from going onto the market.
2) If the soft launch of your property to the market doesn't get a good response, there's no harm done. You can simply adjust the strategy and launch to the wider open market with an adjusted price. This way, you will come fully to the market at a more accurate price and won't have wasted those all-important initial 4 weeks of premium marketing trying to test that your pricing is correct.
If you are interested in testing the market with a soft launch to ensure your property's marketing price is correct, we can walk you through how we use innovative technology that allows us to do this effectively.
